While we’ll have to catch up on both of last night’s nerd shows later tonight, in between watching THE ULTIMATE FIGHTER. a bunch of people did tune in to watch the debut of AGENTS OF SHIELD, despite it going up against the current ratings juggernauts of NCIS and THE VOICE. SHIELD drew 11.9 million viewers for a 4.6 rating (“NCIS” drew a “whopping” 19.5 million and THE VOICE 12.7 million.) The demos were promising however.
“SHIELD,” starring Clark Gregg as the agent character he played in the 2012 film “Marvel’s The Avengers,” tied with “The Voice” as Tuesday’s No. 1 series in the adults 18-49 demo (4.6 rating). Head-to-head, “SHIELD” beat “Voice” in the demo, 4.6/14 to 4.0/12. The 4.6 rating makes “SHIELD” the top drama premiere on any network since ABC’s “V” in November 2009 — and the best for any 8 p.m. drama since “Lost” in 2004. ABC was able to bring men to the network, with roughly 58% of the 18-49 audience for “SHIELD” coming from guys. Compare this to lat season’s averages for its returning dramas: “Grey’s Anatomy” (24%), “Scandal” (26%), “Revenge” (30%), “Once Upon a Time” (33%) and “Castle” (36%).
All in all, this seems to have been a strong start for the show, although WB sneakily stole its thunder a bit by announcing their OWN movie spin-off program—GOTHAM. But see the next post for that.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.