In a pretty nice piece of marketing, CBS is aiming squarely at the young women demographic for the upcoming Supergirl, and to highlight that they invited 400 mother and daughters to view a sneak preview of the first episode.
In doing so, they also got a nice surprise, which you’ll see in the short video below…
Given the tendency of superheroics in mass media to aim for the testosterone, it’s nice to see a network to cater to a wholly different demographic for this series. It should give us a whole new reason to root for its success. Everybody needs heroes to look to up to after all.
Supergirl premieres Monday, October 26th (8:30-9:30 PM, ET/PT) on CBS.