In a pretty nice piece of marketing, CBS is aiming squarely at the young women demographic for the upcoming Supergirl, and to highlight that they invited 400 mother and daughters to view a sneak preview of the first episode.
In doing so, they also got a nice surprise, which you’ll see in the short video below…
Given the tendency of superheroics in mass media to aim for the testosterone, it’s nice to see a network to cater to a wholly different demographic for this series. It should give us a whole new reason to root for its success. Everybody needs heroes to look to up to after all.
Supergirl premieres Monday, October 26th (8:30-9:30 PM, ET/PT) on CBS.
Entertainment Editor for The Beat covering film, television and the occasional comic book. His work can also be found at GeekRex.com and can be heard on the GeekRex podcast. Also, your go-to Grant Morrison/Love & Rockets/Hellboy/Legion of Super-Heroes expert.