Well, to be more precise, it’s probably going to be a 13-foot high statue of Chris Evans — not that there’s anything wrong with that. As USA Today reports, the 1-ton statue will debut at Comic-Con at the Marvel booth before gong on a cross-country odyssey that will end in Prospect Park, Brooklyn on August 10, with a dedication ceremony.
Why Prospect Park? Because in the movies, Cap says “I’m just a kid from Brooklyn.”
In the actual comics, Steve Rogers was a skinny kid from the Lower East Side, as was his creator, Jack Kirby. But like most Manhattanites, it’s way cooler to be from Brooklyn these days. See you over at The Woods, Steve Rogers.
According to Marvel svp of Licensing Paul Gitter, “For the past 75 years, Captain America has inspired generations of fans serving as the ultimate global icon for freedom, strength and doing the right thing.” He may be surprised to read current comics in that case.
The journey will be worked for all PR value possible:
Marvel’s social-media channels will keep fans apprised of where Cap is along his post-Comic-Con route via Instagram photos as well as Twitter and Facebook updates. Plus Comicave Studios — which designed the statue with Marvel artists — will be selling a limited-edition line of 750 12-inch bronze replicas and 100-made-to-order 35-inch pewter ones for Cap aficionados to show off at home.
The bronze Cap is also a tribute to those who’ve kept Steve Rogers and his story alive sinceJack Kirby and Joe Simon created him in 1941, Gitter says. “We hope that when fans see the statue, they will think back to a favorite comic book, treasured action figure or even be transported back to a special time and place in their lives where Captain America’s values played influence.”
When the statue reaches its final destination it can become shrine of sorts for garbage, dog poop, graffiti, flaming dumpsters and other protests over Marvel’s shitty behavior over the years.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.