More free comics are being given away than ever before! Diamond has announced that 4.6 million free comics were ordered for this year’s Free Comic Book Day, to be held Saturday, May 4th. That’s up from 3,500,000 in 2012 and 2,700,000 in 2011.
A record 2000 retailers are participating this year. The timing the day after Iron Man 3’s opening is seen as propitious and the offerings include a range of popular fare from the Walking Dead to the Simpsons.
If you’re looking for where to bag your swag, The FCBD site includes a new comics shop locator to find participating retailers.
It’s worth remembers that FCBD, which practically qualifies as a holiday, was largely spearheaded by retailer Joe Field over a decade ago, when comics were at a low ebb. Although some wonder if it is still necessary, the press storm, social media buzz and personal excitement would sem to indicate that it’s still a valuable marketing tool.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.