friendly folks at ebates*** recently sent over a survey about what people will be dressing up as for Halloween. Although “Sassy Rick Grimes” was not among the costumes, neither was that Donald Trump mask that seemed so funny last year. And dressing up is a bit less popular then in past years, as well:
What we learned:
- Americans are generally split—54% will attend a Halloween party and 46% won’t
- 44% of adult men and 44% of adult women plan to attend a Halloween costume party
- When it comes to which types of costumes Americans most enjoy seeing on Halloween, funny costumes are the winners (56%). This is followed by scary costumes (46%), movie/TV show characters (41%) and classic costumes (38%)
- Political figures is the costume Americans least want to see (14%)
- The majority of both women (61%) and men (49%) agree that they most enjoy seeing funny costumes
- More women (41%) enjoy seeing superhero costumes than men (37%)
- Baby boomers (55+) (18%) enjoy seeing political figure costumes the most over any other age group
- Millennials (age 18-34) (44%) enjoy seeing classic costumes like a clown, witch, princess over any other age group
***Warning the link will ask you to sign up for the site!
According to Google’ “Freitgeist” tool, the most popular costumes for the year is Wonder Woman, a nice evolution from Harley Quinn. But Harley was #2 so no change there.
Just to reiterate: THE MOST POPULAR COSTUMES FOR HALLOWEEN ARE TWO DC SUPERHEROINES.
Follwing this the most popular costumes are generic
Some pretty broad goals, there, America.
The Google site has lots of other tools for costumes and data if you want to poke around.
BTW, I wasn’t joking about Sassy Rick Grimes.
Of course that’s not as bad as the “Saucy Anne Frank” costume that Halloween Costumes briefly offered before the last surviving shred of dignity society possesses caused its removal.
What are you going as? Saucy mouse or sexy unicorn?
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.