Now before we get deep into the numbers, I want to point out a trend that I’ve been noticing, and would love to hear your thoughts on in the comments below.
So there are two types of All-New Marvel Now #1s. The first is something like Black Widow or She-Hulk, where the new #1 is a new series featuring a new or returning character and a new creative team, so basically a new book. The other is what I call the soft relaunch. They take an ongoing series with falling sales and they give it a new #1, but not much else changes, same creative team or if maybe the artists changes, the writer stays, and maybe a slight tweak on the storyline or premise. Examples of this are Secret Avengers or X-Factor.