As I mentioned in the opening column, when it comes to landing a bestselling title there are a lot of moving parts. I remember an editor talking about book campaigns during a panel session at Book Expo back in 2005 and he said most authors don’t realize that we put just as much effort into marketing and campaigning for a book as they do in writing it. Never were truer words spoken. From determining which audience the book is best suited for, what the cover should look like, how to build the buzz, and when the book should hit-these are all critical elements that need the same level of concentration as the writer has given to characters, dialog and setting.
Archives for 10/19/2012 7:59 pm
Variant covers are all the rage these days, and while it may spell the end of comics as we know it, they are often nice to look at. Here are some Joe Quesada variant covers for THOR: GOD OF THUNDER #1 Written by JASON AARON Art & Cover by ESAD RIBIC FOC – 10/22/12, ON-SALE […]
Beginning this past Monday, the Cleveland Public Library just started releasing their new Harvey Pekar library cards. Pekar, the native Clevelander, has become cemented in Cleveland history with his own limited edition membership cards, not to mention a bronze statue erected in his honor right outside the library. Cleveland Public Library director Felton Thomas, a […]
By Matt O’Keefe Archaia submissions editor Rebecca Taylor moderated the panel with guests Archaia marketing manager Mel Caylo, writer of Feeding Grounds Swifty Lang, and Yehudi Mercado, the creator of Pantolones, TX. Taylor started out by going through the things every submission should have: Beat StaffThe Elite Beat Staff is a trained squad of ninja […]
If the juicy, fact filled excerpts aren’t getting you to run down to the bookstore to pick up a copy of Sean Howe’s MARVEL: THE UNTOLD STORY, you must be dead to comics. io9 has a lengthy excerpt that goes right to the heart of the glory days of Lee and Kirby. I cut and pasted five different revelatory paragraphs before to settled on this one, regarding Carl Burgos, the original artist on the Human Torch, and his thoughts back in the 60s of trying to get the rights back.
Even as you read this, an amazing event is underway in Portland called THE PROJECTS — it’s billed as “a festival of experimental comics and narrative arts, happening at the IPRC in Portland on October 19-21, 2012” and is only the latest in a year filled with impressive comics symposiums and events that go far beyond the “What inspired you to create the Avengers, Mr Lee,” paneling that has represented many comics events. With this, the G-17 meeting in Chicago, MIX in Columbus, NYC’s ongoing scholarly events , comics are being looked at in creative and social context that significantly enhance and deepen both their media standing and our own understanding.
Artist Art Suydam reports that two pieces of art were recently stolen from his studio and is offering a reward for their return: These artworks, among others, were recently stolen from the studio of artist Arthur Suydam. If you see these artworks or have any information on their location, please contact Arthur at firstname.lastname@example.org. All personal information will […]
“An Evening with Dean Haspiel”, held at the Cinema Arts Center, in Huntington Long Island on October 4th, was as much a tour of the last twenty years of comics history as a look at Haspiel’s long and varied career thus far. His immense oeuvre presented plenty of fodder for discussion, as well as the […]
Jamie Coville recording a bunch of panels from New York Comic Con and here they are for you listening pleasure: New York Comic Con 2012 (October 11 – 14) – 126 Photos Heidi MacDonaldHeidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox […]