Quite the busy month, July. FEAR ITSELF is still rumbling onwards, but it’s now joined by two other events – the “Spider-Island” crossover, and X-MEN: SCHISM. And there are relaunches of DAREDEVIL, GHOST RIDER and CAPTAIN AMERICA (which spawns a spin-off into the bargain).
Oh, and now that the FEAR ITSELF crossover arcs are firmly underway, this seems a good month to ask: is it really having much of an impact on sales of the tie-in books?
As per usual, Marvel had the largest share of the North American direct market, leading DC by 44% to 35% in unit share, and 39% to 31% in dollars.
Thanks as always to ICV2.com for permission to use these figures.