Chris Ware’s rejected Fortune cover

36 Comments POSTED ON Apr 22 2010 AT 8:03 am BY The Beat

Fortune500 Big
As he mentioned on his C2E2 panel, Chris Ware recently finished a cover for Fortune magazine, only to see it killed, perhaps because of all the jokes in the tiny spaces of the cover. This is really what the internet was invented for, don’t you agree? (Click for larger, rejected version.)

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36 Comments so far

  1. timothycat says:

    Brilliant cover! Amazing how Ware manages to incorporate so much of what’s gone wrong with the American business system. Can see why it wouldn’t go over too well with the Fortune crowd.

  2. Nathan says:

    Ha! Yeah why didn’t they accept it?

  3. Dust says:

    Fan-freakin-tastic, Chris never ceases to impress.

  4. The financial people that write and read Fortune have no sense of humor.

  5. michael says:

    amazing cover. Again, Fortune magazine is not really journalism. It’s about Money, and the rich people who have it. And like many rich people, it does not have a sense of humor about itself.

  6. maggie says:

    love the sinking houses, if they’d printed it, that would have been the only issue of fortune I ever bought.

  7. Charlie Bathwater says:

    Odd that there weren’t several rounds of sketches and comps sent back and forth between Ware and the publisher’s art department. They’d have been able to make changes, or know what they were getting into WAY before the final art was delivered. Something about this story seems off.

  8. Tim says:

    The Fortune 500 cover has an incredible history and they usually cast a wide net for possible artists. Yes, Ware’s cover was rejected but they probably rejected at least 5 other versions from other people too.

    Some cool visual history:
    http://www.spd.org/2010/04/fortune-500-covers.php

  9. Paul says:

    this is incredibly awesome.

  10. alec says:

    AMERIC-UH!!!!

  11. What a fantastic statement…This guy needs to leave Fortune and get a job doing political; cartooning…Like doing the portraits of our politicians or of his bosses

  12. Patrick O'Connor says:

    It looks like one of those Mad Magazine fold-in back covers. Has anyone tried to do that to see if Ware added still another message that way?

  13. Willy says:

    @Patrick O’Connor I printed it out and folded it. I think he embedded a message. You’ll have to print and fold for yourself.

  14. Michael | Chicago says:

    North America as huge pile of dung – great.

  15. Dave says:

    I think by Chris’s standards this is only ok. You’d be a brave person to reject his work though.

  16. Gary says:

    Maybe they rejected it because he spelled “cemetery” wrong.

  17. That is amazing. Chris Ware, you have my heart.

  18. Section 245 says:

    Wonderful. And makes me think Chris may have reviewed the early 60s covers referenced in an earlier comment.

    http://www.spd.org/2010/04/fortune-500-covers.php

  19. When I was commissioned to design the cover, I understood that other covers were being assigned, as is the standard practice. Mine was a result of a close collaboration with the Fortune art department and nearly 50 sketches or revisions were done before the final art was completed. Chris Ware, of whose prodigious technical chops I am also a fan, as a celebrity designer was able to create his work without such scrutiny and took that opportunity to make clever, if not obvious, political statements. While I am in agreement with him on the issues, I nevertheless take pride showing respect for my client and expressing my political views in the appropriate arena.


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