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	<title>Comments on: Marvel Month-to-Month Sales: December 2009</title>
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	<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/</link>
	<description>The News Blog of Comics Culture</description>
	<lastBuildDate>Fri, 10 Feb 2012 23:14:17 +0000</lastBuildDate>
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		<title>By: Peter</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-1068</link>
		<dc:creator>Peter</dc:creator>
		<pubDate>Wed, 17 Feb 2010 20:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-1068</guid>
		<description>&quot;SCARCE editor xavier lancel 07 said:

This post is missing the Sales Charts tag so people could have a hard time finding it (I did)

Me too. I was wondering if they had stopped doing the sales charts and went onto the main page of the PW site looking for clues when I found a notice that The Beat had been moved.  You might want to insure it&#039;s labeled as a &quot;sales chart&quot; story.

Anyway I&#039;m stoked I found it.  Looks like I got a lot of reading to do this afternoon!  I&#039;m surprised by how many people are saying they dropped Ultimate Spider-Man due to its $3.99 price tag.  I did the exact same thing (but I buy it when it becomes a discounted back issue).  The $3.99 price doesn&#039;t seem to be negatively affecting too many other comics though, does it?</description>
		<content:encoded><![CDATA[<p>&#8220;SCARCE editor xavier lancel 07 said:</p>
<p>This post is missing the Sales Charts tag so people could have a hard time finding it (I did)</p>
<p>Me too. I was wondering if they had stopped doing the sales charts and went onto the main page of the PW site looking for clues when I found a notice that The Beat had been moved.  You might want to insure it&#8217;s labeled as a &#8220;sales chart&#8221; story.</p>
<p>Anyway I&#8217;m stoked I found it.  Looks like I got a lot of reading to do this afternoon!  I&#8217;m surprised by how many people are saying they dropped Ultimate Spider-Man due to its $3.99 price tag.  I did the exact same thing (but I buy it when it becomes a discounted back issue).  The $3.99 price doesn&#8217;t seem to be negatively affecting too many other comics though, does it?</p>
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		<title>By: Shawn Hill</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-722</link>
		<dc:creator>Shawn Hill</dc:creator>
		<pubDate>Thu, 11 Feb 2010 17:47:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-722</guid>
		<description>Ms. Marvel Post-Mortem? I can&#039;t look at a comic featuring a female solo character with a checkered history wearing a Cockrum costume from the 1970s that lasted for 50 issues as a failure at all. That&#039;s twice the length of her initial run, and some of those &quot;marring&quot; crossover issues have become collector&#039;s items already. 

I think it (or at least Reed) did have a focus on exploring identity, which came from Carol&#039;s alien foes, from the Skrull identity theives, and from the Karla Sofen imitation (which was probably the best run of issues in the whole series).

If anything, she suffered from problems similar to those that plague the Wonder Woman title (the book that stole her artist, Lopresti); in that way, she succeeded in becoming the Marvel equivalent of Diana, a strong woman nobody knows how to write.</description>
		<content:encoded><![CDATA[<p>Ms. Marvel Post-Mortem? I can&#8217;t look at a comic featuring a female solo character with a checkered history wearing a Cockrum costume from the 1970s that lasted for 50 issues as a failure at all. That&#8217;s twice the length of her initial run, and some of those &#8220;marring&#8221; crossover issues have become collector&#8217;s items already. </p>
<p>I think it (or at least Reed) did have a focus on exploring identity, which came from Carol&#8217;s alien foes, from the Skrull identity theives, and from the Karla Sofen imitation (which was probably the best run of issues in the whole series).</p>
<p>If anything, she suffered from problems similar to those that plague the Wonder Woman title (the book that stole her artist, Lopresti); in that way, she succeeded in becoming the Marvel equivalent of Diana, a strong woman nobody knows how to write.</p>
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		<title>By: Micah</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-559</link>
		<dc:creator>Micah</dc:creator>
		<pubDate>Wed, 10 Feb 2010 16:51:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-559</guid>
		<description>I&#039;m stunned that the Avengers family of books hasn&#039;t received a lot of attention.  Those are some serious drop-offs over the past year, a year that had consistent creative teams and on-going stories.  Is this the result of $4 comics?</description>
		<content:encoded><![CDATA[<p>I&#8217;m stunned that the Avengers family of books hasn&#8217;t received a lot of attention.  Those are some serious drop-offs over the past year, a year that had consistent creative teams and on-going stories.  Is this the result of $4 comics?</p>
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		<title>By: Billy Bissette</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-354</link>
		<dc:creator>Billy Bissette</dc:creator>
		<pubDate>Mon, 08 Feb 2010 06:12:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-354</guid>
		<description>If other comics shops are like mine, then &quot;Strange&quot; might have had issues with its audience struggling to find it in addition it its struggling to find an audience.

Doctor Strange mini-series appear so sporadically that I have to notify my shop when I want them, compared to back in the day when the shop would auto-pull them for me.

I&#039;ve lost enough interest in comics that I haven&#039;t looked at an issue of Previews in probably years, so I don&#039;t notice a new Doc Strange mini is out until it is on the shelves.  And for various reasons, I don&#039;t visit the shop on a weekly basis, so I might catch a mini on its first week or sometimes as late as its second issue.

Ultimately, I picked up Strange #1 from the shop.  However, adding it to my pull list must have somehow gotten lost in the shuffle, as the shop didn&#039;t pull #2 or #3, and I wasn&#039;t back in the shop until #3 was on the shelf.  So I just decided to not mention it and just grab a trade of it if I ever see one.  Of course, odds aren&#039;t too high that I&#039;ll see a trade for similar reasons.</description>
		<content:encoded><![CDATA[<p>If other comics shops are like mine, then &#8220;Strange&#8221; might have had issues with its audience struggling to find it in addition it its struggling to find an audience.</p>
<p>Doctor Strange mini-series appear so sporadically that I have to notify my shop when I want them, compared to back in the day when the shop would auto-pull them for me.</p>
<p>I&#8217;ve lost enough interest in comics that I haven&#8217;t looked at an issue of Previews in probably years, so I don&#8217;t notice a new Doc Strange mini is out until it is on the shelves.  And for various reasons, I don&#8217;t visit the shop on a weekly basis, so I might catch a mini on its first week or sometimes as late as its second issue.</p>
<p>Ultimately, I picked up Strange #1 from the shop.  However, adding it to my pull list must have somehow gotten lost in the shuffle, as the shop didn&#8217;t pull #2 or #3, and I wasn&#8217;t back in the shop until #3 was on the shelf.  So I just decided to not mention it and just grab a trade of it if I ever see one.  Of course, odds aren&#8217;t too high that I&#8217;ll see a trade for similar reasons.</p>
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		<title>By: SCARCE editor xavier lancel</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-348</link>
		<dc:creator>SCARCE editor xavier lancel</dc:creator>
		<pubDate>Sun, 07 Feb 2010 18:46:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-348</guid>
		<description>This post is missing the Sales Charts tag so people could have a hard time finding it (I did)</description>
		<content:encoded><![CDATA[<p>This post is missing the Sales Charts tag so people could have a hard time finding it (I did)</p>
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		<title>By: Wraith</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-257</link>
		<dc:creator>Wraith</dc:creator>
		<pubDate>Fri, 05 Feb 2010 21:05:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-257</guid>
		<description>&quot;In that case what does DC, whose arse Marvel kicks every month need?&quot;

______________

The exact same thing that Marvel needs, a complete editorial and creator overhaul.

Just because I criticized Marvel in a thread ABOUT MARVEL SALES, DOES NOT mean that I don&#039;t feel the same way about DC. I&#039;m an equal opportunity hater and I think that most (not all) of the Big 2&#039;s current crop of books are (IMO) garbage.</description>
		<content:encoded><![CDATA[<p>&#8220;In that case what does DC, whose arse Marvel kicks every month need?&#8221;</p>
<p>______________</p>
<p>The exact same thing that Marvel needs, a complete editorial and creator overhaul.</p>
<p>Just because I criticized Marvel in a thread ABOUT MARVEL SALES, DOES NOT mean that I don&#8217;t feel the same way about DC. I&#8217;m an equal opportunity hater and I think that most (not all) of the Big 2&#8217;s current crop of books are (IMO) garbage.</p>
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		<title>By: Ian</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-246</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Fri, 05 Feb 2010 18:22:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-246</guid>
		<description>Does Marvel really need a major editorial and creative over-haul?  I doubt it.

The sales for the market (which yes, they still dominate) are down overall suggesting that not all of the trouble is there own doing.  I agree, the renumbering and variant covers seem to be losing their effectiveness, but when you look at in terms of income, as long as its bringing in ANY additional sales, its working. 
I will agree with you on the expansion of character families though. What has been done with both Wolverine and the Hulk seems to be a mistake. I don&#039;t believe in the &quot;over-exposure&quot; theory though. (Also, I&#039;d get that cough looked at if I were you)</description>
		<content:encoded><![CDATA[<p>Does Marvel really need a major editorial and creative over-haul?  I doubt it.</p>
<p>The sales for the market (which yes, they still dominate) are down overall suggesting that not all of the trouble is there own doing.  I agree, the renumbering and variant covers seem to be losing their effectiveness, but when you look at in terms of income, as long as its bringing in ANY additional sales, its working.<br />
I will agree with you on the expansion of character families though. What has been done with both Wolverine and the Hulk seems to be a mistake. I don&#8217;t believe in the &#8220;over-exposure&#8221; theory though. (Also, I&#8217;d get that cough looked at if I were you)</p>
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		<title>By: JeffF</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-245</link>
		<dc:creator>JeffF</dc:creator>
		<pubDate>Fri, 05 Feb 2010 18:20:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-245</guid>
		<description>I&#039;m curious why the Spider-Man and X-men Noir titles don&#039;t have their original minis listed with them, like Marvelous Land of Oz does.</description>
		<content:encoded><![CDATA[<p>I&#8217;m curious why the Spider-Man and X-men Noir titles don&#8217;t have their original minis listed with them, like Marvelous Land of Oz does.</p>
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		<title>By: TomO</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-240</link>
		<dc:creator>TomO</dc:creator>
		<pubDate>Fri, 05 Feb 2010 18:06:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-240</guid>
		<description>I think Paul hit the nail on the head when he remarked that Ultimate Spider-Man (Oops, I mean Ultimate Comics Spider-Man) was a good jumping off point.

It seemed a shame to cast aside the old numbering, considering what came before.

The big kicker, however, was the $3.99 price increase for no extra content.  I&#039;m sorry, but there are other comics out there giving me more bang for my buck at the $4 price range.  That&#039;s where I draw the line.  If you don&#039;t give me anything extra, whey do I gotta pay an additional 33%?

The fact that it was a new number one issue made it really painless to drop, whereas I may have hemmed and hawed about dropping it at issue #134.</description>
		<content:encoded><![CDATA[<p>I think Paul hit the nail on the head when he remarked that Ultimate Spider-Man (Oops, I mean Ultimate Comics Spider-Man) was a good jumping off point.</p>
<p>It seemed a shame to cast aside the old numbering, considering what came before.</p>
<p>The big kicker, however, was the $3.99 price increase for no extra content.  I&#8217;m sorry, but there are other comics out there giving me more bang for my buck at the $4 price range.  That&#8217;s where I draw the line.  If you don&#8217;t give me anything extra, whey do I gotta pay an additional 33%?</p>
<p>The fact that it was a new number one issue made it really painless to drop, whereas I may have hemmed and hawed about dropping it at issue #134.</p>
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		<title>By: JeffF</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-236</link>
		<dc:creator>JeffF</dc:creator>
		<pubDate>Fri, 05 Feb 2010 17:25:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-236</guid>
		<description>&quot;Ms. Marvel island-hopped from event to event like no comic I’ve ever seen.&quot;

She and Black Panther. Perhaps they should team-up.</description>
		<content:encoded><![CDATA[<p>&#8220;Ms. Marvel island-hopped from event to event like no comic I’ve ever seen.&#8221;</p>
<p>She and Black Panther. Perhaps they should team-up.</p>
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		<title>By: Marc-Oliver Frisch</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-215</link>
		<dc:creator>Marc-Oliver Frisch</dc:creator>
		<pubDate>Fri, 05 Feb 2010 14:01:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-215</guid>
		<description>North American comics needs a major editorial, creator, production, audience, environmental-policies, food-place and drink overhaul, gotchamadangit.</description>
		<content:encoded><![CDATA[<p>North American comics needs a major editorial, creator, production, audience, environmental-policies, food-place and drink overhaul, gotchamadangit.</p>
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		<title>By: Simon C</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-210</link>
		<dc:creator>Simon C</dc:creator>
		<pubDate>Fri, 05 Feb 2010 11:27:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-210</guid>
		<description>&quot;4. Marvel needs a major editorial and creator over haul.&quot;

In that case what does DC, whose arse Marvel kicks every month need?</description>
		<content:encoded><![CDATA[<p>&#8220;4. Marvel needs a major editorial and creator over haul.&#8221;</p>
<p>In that case what does DC, whose arse Marvel kicks every month need?</p>
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		<title>By: Wraith</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-187</link>
		<dc:creator>Wraith</dc:creator>
		<pubDate>Fri, 05 Feb 2010 00:29:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-187</guid>
		<description>What have we learned today boys and girls.

1. Popular and/or creatively acclaimed writers (Bendis, Hickman,Ellis,and Aaron) are not (or at least, no longer) able to sale huge number of comics based SOLELY on their name alone.

2. Over exposing (and making them less unique by introducing several similar characters with similar powers and personalities) popular heroes (&quot;cough&quot;Wolverine&quot;cough&quot;) can and will eventually kill said characters popularity and result in said character&#039;s books rapidly loosing sales.

3. Constantly relying on and/or over using Gimmicks/stunts (like variant covers,crossovers, relaunching with a new #1,or returning to the original numbering) will eventually loose their effectiveness to sell books.

4. Marvel needs a major editorial and creator over haul.</description>
		<content:encoded><![CDATA[<p>What have we learned today boys and girls.</p>
<p>1. Popular and/or creatively acclaimed writers (Bendis, Hickman,Ellis,and Aaron) are not (or at least, no longer) able to sale huge number of comics based SOLELY on their name alone.</p>
<p>2. Over exposing (and making them less unique by introducing several similar characters with similar powers and personalities) popular heroes (&#8220;cough&#8221;Wolverine&#8221;cough&#8221;) can and will eventually kill said characters popularity and result in said character&#8217;s books rapidly loosing sales.</p>
<p>3. Constantly relying on and/or over using Gimmicks/stunts (like variant covers,crossovers, relaunching with a new #1,or returning to the original numbering) will eventually loose their effectiveness to sell books.</p>
<p>4. Marvel needs a major editorial and creator over haul.</p>
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		<title>By: Dennis V.</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-185</link>
		<dc:creator>Dennis V.</dc:creator>
		<pubDate>Thu, 04 Feb 2010 23:57:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-185</guid>
		<description>&quot;I believe it also includes sales to Canadian stores.&quot;

You&#039;re right... I forgot about our Canadian neighbors.  Should have said &quot;North American&quot; stores.</description>
		<content:encoded><![CDATA[<p>&#8220;I believe it also includes sales to Canadian stores.&#8221;</p>
<p>You&#8217;re right&#8230; I forgot about our Canadian neighbors.  Should have said &#8220;North American&#8221; stores.</p>
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		<title>By: Ken Raining</title>
		<link>http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-163</link>
		<dc:creator>Ken Raining</dc:creator>
		<pubDate>Thu, 04 Feb 2010 19:48:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2010/02/03/marvel-month-to-month-sales-december-2009/#comment-163</guid>
		<description>It&#039;s pretty obvious now what Marvel&#039;s publishing strategy is by now:  flood the market with enough titles to maintain their market share dominance, even if nothing sells all that well, because retailers won&#039;t risk not ordering a Marvel comic.  Stick enough variant covers out there to guarantee sales boost of at least 5,000- 15,000 more per title.  Repeat each month.

Joey, you&#039;re doing a heakuva job!</description>
		<content:encoded><![CDATA[<p>It&#8217;s pretty obvious now what Marvel&#8217;s publishing strategy is by now:  flood the market with enough titles to maintain their market share dominance, even if nothing sells all that well, because retailers won&#8217;t risk not ordering a Marvel comic.  Stick enough variant covers out there to guarantee sales boost of at least 5,000- 15,000 more per title.  Repeat each month.</p>
<p>Joey, you&#8217;re doing a heakuva job!</p>
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