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	<title>Comments on: Marvel Month-to-month sales: January 2007 &#8212; CORRECTED</title>
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	<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/</link>
	<description>The News Blog of Comics Culture</description>
	<lastBuildDate>Sat, 11 Feb 2012 19:46:14 +0000</lastBuildDate>
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		<title>By: Dreamer</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13204</link>
		<dc:creator>Dreamer</dc:creator>
		<pubDate>Thu, 15 Mar 2007 19:56:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13204</guid>
		<description>&gt; (Exactly where is a bit of a mystery, because the digests don’t register significant sales in the Bookscan charts that track the major US bookstores. But they’ve got to be selling somewhere.

Not so sure about the digests, school book clubs might be a good bet, but i remember Queseda anouncing in one of the Fridays that the book with the highest amounts of subscriptions that they published was marvel age: spider-man. I vaguely remember that he was saying that the number of its subs were more than double of new avengers or asthonishing. He said all ages were selling heaps and loads through subs and i guess it&#039;s same with spider-girl..</description>
		<content:encoded><![CDATA[<p>&gt; (Exactly where is a bit of a mystery, because the digests don’t register significant sales in the Bookscan charts that track the major US bookstores. But they’ve got to be selling somewhere.</p>
<p>Not so sure about the digests, school book clubs might be a good bet, but i remember Queseda anouncing in one of the Fridays that the book with the highest amounts of subscriptions that they published was marvel age: spider-man. I vaguely remember that he was saying that the number of its subs were more than double of new avengers or asthonishing. He said all ages were selling heaps and loads through subs and i guess it&#8217;s same with spider-girl..</p>
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		<title>By: Journalista - the news weblog of The Comics Journal &#187; Blog Archive &#187; Mar. 6, 2007: Free Comic Book Day&#8217;s hidden costs</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13203</link>
		<dc:creator>Journalista - the news weblog of The Comics Journal &#187; Blog Archive &#187; Mar. 6, 2007: Free Comic Book Day&#8217;s hidden costs</dc:creator>
		<pubDate>Tue, 06 Mar 2007 09:48:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13203</guid>
		<description>[...] Stores have to cater to their present client base first, which means the One True Genre has to come first. Marvel and DC take full advantage of this, but the readership is what really powers the engine. They&#8217;ve seen it all before, as befits an audience of adult nostalgiasts; they demand an unpredictable blend of comfort and novelty, which means big-event miniseries driving sales that promptly vanish when the big-event miniseries do. The existing customer base is thus responsible for the endless crossovers, endless examples of superhero decadence, endless variant covers and endless continuity clusterfucks that the charts heartlessly demonstrate to be responsible for this much-ballyhooed &#8220;growing market&#8221; that industry watchers and comics-news sites keep crowing about. Everything else is an afterthought. Don&#8217;t believe me? Here&#8217;s Marvel, here&#8217;s DC, and here&#8217;s the extent to which their mainline superhero titles own the Direct Market. Any questions? [...]</description>
		<content:encoded><![CDATA[<p>[...] Stores have to cater to their present client base first, which means the One True Genre has to come first. Marvel and DC take full advantage of this, but the readership is what really powers the engine. They&#8217;ve seen it all before, as befits an audience of adult nostalgiasts; they demand an unpredictable blend of comfort and novelty, which means big-event miniseries driving sales that promptly vanish when the big-event miniseries do. The existing customer base is thus responsible for the endless crossovers, endless examples of superhero decadence, endless variant covers and endless continuity clusterfucks that the charts heartlessly demonstrate to be responsible for this much-ballyhooed &#8220;growing market&#8221; that industry watchers and comics-news sites keep crowing about. Everything else is an afterthought. Don&#8217;t believe me? Here&#8217;s Marvel, here&#8217;s DC, and here&#8217;s the extent to which their mainline superhero titles own the Direct Market. Any questions? [...]</p>
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		<title>By: ComicList: Shipping Information</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13202</link>
		<dc:creator>ComicList: Shipping Information</dc:creator>
		<pubDate>Mon, 05 Mar 2007 12:58:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13202</guid>
		<description>&lt;strong&gt;MARVEL: Month-to-Month Sales for January 2007...&lt;/strong&gt;

Paul O&#039;Brien writes &quot;CIVIL WAR continued to loom over Marvels output in January, in more ways than one. Not only did the publisher continue to produce CIVIL WAR tie-ins, but thanks to the delays on the core title, theyre still not in a position t...</description>
		<content:encoded><![CDATA[<p><strong>MARVEL: Month-to-Month Sales for January 2007&#8230;</strong></p>
<p>Paul O&#8217;Brien writes &#8220;CIVIL WAR continued to loom over Marvels output in January, in more ways than one. Not only did the publisher continue to produce CIVIL WAR tie-ins, but thanks to the delays on the core title, theyre still not in a position t&#8230;</p>
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		<title>By: Somebody</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13201</link>
		<dc:creator>Somebody</dc:creator>
		<pubDate>Sat, 03 Mar 2007 23:04:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13201</guid>
		<description>&gt; Marvel tried this idea back in the nineties (”the 2 for 2 program”), but it usually just slowed the second-issue drop dramatically.

Wasn&#039;t that in the early 00s? I certainly remember Exiles being one of the titles involved, so if it was the 90s, it was the very, very end.

&gt; 63. GHOST RIDER FINALE
&gt; 01/07 Finale - 29,841
&gt; This is the notorious lost issue of the 1990s GHOST RIDER series, which was cancelled due to Marvel’s bankruptcy. It’s a surprisingly good number, considering that not many people were reading the book at the time.

According to CBGXtra - http://www.cbgxtra.com/Default.aspx?tabid=1012 - this outsold #93, the last published issue (itself included with the &quot;lost&quot; #94 in FINALE) by more than half (18.3k vs. 29.8k)

&gt; 67. IRON MAN: HYPERVELOCITY
&gt; 01/07 #1 of 6 - 28,630
&gt;
&gt; A modest debut for Adam Warren’s Iron Man miniseries. This may not be the ideal time to launch a basically straight take on the character.

I&#039;m not sure &quot;a straight take&quot; is the phrase I&#039;d use...

&gt; (Exactly where is a bit of a mystery, because the digests don’t register significant sales in the Bookscan charts that track the major US bookstores. But they’ve got to be selling somewhere.

Well, I remember them claiming a year or two back that the Spider-Girl digests were doing very well in school book clubs... *shrugs*</description>
		<content:encoded><![CDATA[<p>&gt; Marvel tried this idea back in the nineties (”the 2 for 2 program”), but it usually just slowed the second-issue drop dramatically.</p>
<p>Wasn&#8217;t that in the early 00s? I certainly remember Exiles being one of the titles involved, so if it was the 90s, it was the very, very end.</p>
<p>&gt; 63. GHOST RIDER FINALE<br />
&gt; 01/07 Finale &#8211; 29,841<br />
&gt; This is the notorious lost issue of the 1990s GHOST RIDER series, which was cancelled due to Marvel’s bankruptcy. It’s a surprisingly good number, considering that not many people were reading the book at the time.</p>
<p>According to CBGXtra &#8211; <a href="http://www.cbgxtra.com/Default.aspx?tabid=1012" rel="nofollow">http://www.cbgxtra.com/Default.aspx?tabid=1012</a> &#8211; this outsold #93, the last published issue (itself included with the &#8220;lost&#8221; #94 in FINALE) by more than half (18.3k vs. 29.8k)</p>
<p>&gt; 67. IRON MAN: HYPERVELOCITY<br />
&gt; 01/07 #1 of 6 &#8211; 28,630<br />
&gt;<br />
&gt; A modest debut for Adam Warren’s Iron Man miniseries. This may not be the ideal time to launch a basically straight take on the character.</p>
<p>I&#8217;m not sure &#8220;a straight take&#8221; is the phrase I&#8217;d use&#8230;</p>
<p>&gt; (Exactly where is a bit of a mystery, because the digests don’t register significant sales in the Bookscan charts that track the major US bookstores. But they’ve got to be selling somewhere.</p>
<p>Well, I remember them claiming a year or two back that the Spider-Girl digests were doing very well in school book clubs&#8230; *shrugs*</p>
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		<title>By: Mark Moore</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13200</link>
		<dc:creator>Mark Moore</dc:creator>
		<pubDate>Fri, 02 Mar 2007 21:00:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13200</guid>
		<description>They&#039;re doing Dark Tower comics?!

Sheesh. Considering that the book series ends in a time loop back to the beginning of the series, I wonder how many people will actually bother buying this.</description>
		<content:encoded><![CDATA[<p>They&#8217;re doing Dark Tower comics?!</p>
<p>Sheesh. Considering that the book series ends in a time loop back to the beginning of the series, I wonder how many people will actually bother buying this.</p>
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		<title>By: Jaime</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13199</link>
		<dc:creator>Jaime</dc:creator>
		<pubDate>Fri, 02 Mar 2007 16:41:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13199</guid>
		<description>&quot;&#039;Forget Marvel! Buy stuff from Fantagraphics, D &amp; Q, Adhouse Books, Top Shelf Comix, Dark Horse, etc. instead.&#039;

Because IT’S GOOD FOR YOU. Also, EAT MORE BRAN. &quot;

Is it sad that I read that as &quot;EAT MORE BRAIN.&quot;?</description>
		<content:encoded><![CDATA[<p>&#8220;&#8216;Forget Marvel! Buy stuff from Fantagraphics, D &amp; Q, Adhouse Books, Top Shelf Comix, Dark Horse, etc. instead.&#8217;</p>
<p>Because IT’S GOOD FOR YOU. Also, EAT MORE BRAN. &#8221;</p>
<p>Is it sad that I read that as &#8220;EAT MORE BRAIN.&#8221;?</p>
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		<title>By: Matthew Cole</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13198</link>
		<dc:creator>Matthew Cole</dc:creator>
		<pubDate>Fri, 02 Mar 2007 15:19:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13198</guid>
		<description>I&#039;m not sure basing the bookstore sales of the all-ages Marvel &lt;i&gt;comics&lt;/i&gt; on the bookstore sales of the all-ages Marvel &lt;i&gt;digests&lt;/i&gt; is going to work out well. Granted, I &lt;i&gt;work&lt;/i&gt; at a bookstore and I almost never see anyone buying either the comics or the digests, but I&#039;m not sure it would stand to reason that sales on the digests directly correlate, as parents are very cheap and don&#039;t like repurchasing items, and kids are very fickle and want something new.

But yeah, anecdotal evidence only, I don&#039;t know &lt;i&gt;where&lt;/i&gt; these non-direct market sales for comics are coming from, because the only comics-related (non-manga) periodical that ever sells at our store is Wizard.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure basing the bookstore sales of the all-ages Marvel <i>comics</i> on the bookstore sales of the all-ages Marvel <i>digests</i> is going to work out well. Granted, I <i>work</i> at a bookstore and I almost never see anyone buying either the comics or the digests, but I&#8217;m not sure it would stand to reason that sales on the digests directly correlate, as parents are very cheap and don&#8217;t like repurchasing items, and kids are very fickle and want something new.</p>
<p>But yeah, anecdotal evidence only, I don&#8217;t know <i>where</i> these non-direct market sales for comics are coming from, because the only comics-related (non-manga) periodical that ever sells at our store is Wizard.</p>
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		<title>By: Paul O'Brien</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13197</link>
		<dc:creator>Paul O'Brien</dc:creator>
		<pubDate>Fri, 02 Mar 2007 15:14:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13197</guid>
		<description>&quot;It stars an X-Character, but being that it is MAX, I think those are respectable numbers for a mini.&quot;

Well, if you&#039;re judging it by Max standards the obvious comparators would be HELLSTORM and ZOMBIE.  WISDOM #1-2 did roughly 20K and 15K in the direct market.  HELLSTORM was 27K and 17K, and ZOMBIE was 27K and 20K.  So WISDOM tails behind the other Max books too.</description>
		<content:encoded><![CDATA[<p>&#8220;It stars an X-Character, but being that it is MAX, I think those are respectable numbers for a mini.&#8221;</p>
<p>Well, if you&#8217;re judging it by Max standards the obvious comparators would be HELLSTORM and ZOMBIE.  WISDOM #1-2 did roughly 20K and 15K in the direct market.  HELLSTORM was 27K and 17K, and ZOMBIE was 27K and 20K.  So WISDOM tails behind the other Max books too.</p>
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		<title>By: Journalista - the news weblog of The Comics Journal &#187; Blog Archive &#187; Mar. 2, 2007: Greetings from the herpes of the Internet</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13196</link>
		<dc:creator>Journalista - the news weblog of The Comics Journal &#187; Blog Archive &#187; Mar. 2, 2007: Greetings from the herpes of the Internet</dc:creator>
		<pubDate>Fri, 02 Mar 2007 15:10:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13196</guid>
		<description>[...] Over at The Beat, Paul O&#8217;Brien adds the January Direct-Market numbers to his ongoing tracking of Marvel&#8217;s comics sales. Shorter Paul O&#8217;Brien: Variant covers and Civil War tie-ins have led to sales jumps, but titles not so blessed are likely to see drops in ordering numbers, suggesting once again (to me, not O&#8217;Brien) that the increased comics sales that Marvel&#8217;s been trumpeting of late have been due to increased purchases from the existing audience, rather than some mythical new influx of readers. Still, it must be noted that Marvel knows how to milk &#8216;em. [...]</description>
		<content:encoded><![CDATA[<p>[...] Over at The Beat, Paul O&#8217;Brien adds the January Direct-Market numbers to his ongoing tracking of Marvel&#8217;s comics sales. Shorter Paul O&#8217;Brien: Variant covers and Civil War tie-ins have led to sales jumps, but titles not so blessed are likely to see drops in ordering numbers, suggesting once again (to me, not O&#8217;Brien) that the increased comics sales that Marvel&#8217;s been trumpeting of late have been due to increased purchases from the existing audience, rather than some mythical new influx of readers. Still, it must be noted that Marvel knows how to milk &#8216;em. [...]</p>
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		<title>By: Paul O'Brien</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13195</link>
		<dc:creator>Paul O'Brien</dc:creator>
		<pubDate>Fri, 02 Mar 2007 15:07:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13195</guid>
		<description>&quot;Forget Marvel! Buy stuff from Fantagraphics, D &amp; Q, Adhouse Books, Top Shelf Comix, Dark Horse, etc. instead.&quot;

Because IT&#039;S GOOD FOR YOU.  Also, EAT MORE BRAN.</description>
		<content:encoded><![CDATA[<p>&#8220;Forget Marvel! Buy stuff from Fantagraphics, D &amp; Q, Adhouse Books, Top Shelf Comix, Dark Horse, etc. instead.&#8221;</p>
<p>Because IT&#8217;S GOOD FOR YOU.  Also, EAT MORE BRAN.</p>
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		<title>By: Steven</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13194</link>
		<dc:creator>Steven</dc:creator>
		<pubDate>Fri, 02 Mar 2007 14:58:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13194</guid>
		<description>I don&#039;t think it is fair to call Wisdom an X-Title, since it is actually a MAX book. It stars an X-Character, but being that it is MAX, I think those are respectable numbers for a mini.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think it is fair to call Wisdom an X-Title, since it is actually a MAX book. It stars an X-Character, but being that it is MAX, I think those are respectable numbers for a mini.</p>
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		<title>By: Paul O'Brien</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13193</link>
		<dc:creator>Paul O'Brien</dc:creator>
		<pubDate>Fri, 02 Mar 2007 11:24:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13193</guid>
		<description>&quot;But WOLVERINE: ORIGINS #9 DID have a variant cover.&quot;

You&#039;re absolutely right, it did.  I also should have mentioned that they solicited this issue as featuring the first appearance of Wolverine&#039;s son, and the death of a beloved character, which might also account for some of the boost.

On the subject of blatantly wrong comments about variant covers, while NEWUNIVERSAL #2 did have a variant, it didn&#039;t ship until February.  That would eliminate the artificial boost as an explanation for the sales rise on this chart.

I&#039;ll get the main text changed to reflect both these points (since these are genuinely important errors).  My mistake.</description>
		<content:encoded><![CDATA[<p>&#8220;But WOLVERINE: ORIGINS #9 DID have a variant cover.&#8221;</p>
<p>You&#8217;re absolutely right, it did.  I also should have mentioned that they solicited this issue as featuring the first appearance of Wolverine&#8217;s son, and the death of a beloved character, which might also account for some of the boost.</p>
<p>On the subject of blatantly wrong comments about variant covers, while NEWUNIVERSAL #2 did have a variant, it didn&#8217;t ship until February.  That would eliminate the artificial boost as an explanation for the sales rise on this chart.</p>
<p>I&#8217;ll get the main text changed to reflect both these points (since these are genuinely important errors).  My mistake.</p>
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		<title>By: Jon</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13192</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Fri, 02 Mar 2007 04:30:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13192</guid>
		<description>Yes, very disappointing about Agents of ATLAS. Fantastic mini.</description>
		<content:encoded><![CDATA[<p>Yes, very disappointing about Agents of ATLAS. Fantastic mini.</p>
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		<title>By: Sean W</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13191</link>
		<dc:creator>Sean W</dc:creator>
		<pubDate>Fri, 02 Mar 2007 03:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13191</guid>
		<description>158. AGENTS OF ATLAS
08/06 #1 of 6 - 19,292
09/06 #2 of 6 - 14,416 (-25.3%)
10/06 #3 of 6 - 12,929 (-10.3%)
11/06 #4 of 6 - 12,388 ( -4.2%)
12/06 #5 of 6 - 11,853 ( -4.3%)
01/07 #6 of 6 - 11,803 ( -0.4%)

Low selling, sure, but ouch? It only dropped 8,000 total, didn&#039;t move much there at the end, and stayed above the 5-digit mark.

I think the most attention Marvel gave it was by announcing they&#039;d be collecting this in a hardcover along with the Golden Age first appearances/origins of the cast.......

......then again, that may&#039;ve just been thru Jeff Parker and Leonard Kirk telling the loyal readers that.</description>
		<content:encoded><![CDATA[<p>158. AGENTS OF ATLAS<br />
08/06 #1 of 6 &#8211; 19,292<br />
09/06 #2 of 6 &#8211; 14,416 (-25.3%)<br />
10/06 #3 of 6 &#8211; 12,929 (-10.3%)<br />
11/06 #4 of 6 &#8211; 12,388 ( -4.2%)<br />
12/06 #5 of 6 &#8211; 11,853 ( -4.3%)<br />
01/07 #6 of 6 &#8211; 11,803 ( -0.4%)</p>
<p>Low selling, sure, but ouch? It only dropped 8,000 total, didn&#8217;t move much there at the end, and stayed above the 5-digit mark.</p>
<p>I think the most attention Marvel gave it was by announcing they&#8217;d be collecting this in a hardcover along with the Golden Age first appearances/origins of the cast&#8230;&#8230;.</p>
<p>&#8230;&#8230;then again, that may&#8217;ve just been thru Jeff Parker and Leonard Kirk telling the loyal readers that.</p>
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		<title>By: trevor</title>
		<link>http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13190</link>
		<dc:creator>trevor</dc:creator>
		<pubDate>Fri, 02 Mar 2007 02:58:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/03/01/marvel-month-to-month-sales-january-2007/#comment-13190</guid>
		<description>Forget Marvel!  Buy stuff from Fantagraphics, D &amp; Q, Adhouse Books, Top Shelf Comix, Dark Horse, etc. instead.</description>
		<content:encoded><![CDATA[<p>Forget Marvel!  Buy stuff from Fantagraphics, D &amp; Q, Adhouse Books, Top Shelf Comix, Dark Horse, etc. instead.</p>
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