Wizard has hired former FHM EIC Scott Gramling to take over as EIC of the entire Wizard Magazine empire. Hiring a former lad mag guy to take over is a pretty smart guy, and our magazine industry peeps all have good things to say about Gramling (who once worked at Wizard) so…this could be very interesting. PR via the Wizard website.

Wizard Entertainment announced today Scott Gramling as the new Editor-In-Chief of Wizard. Gramling will take the helm effective immediately overseeing all content for the company, including the four publications; Wizard, InQuest Gamer, ToyFare and Anime Insider as well as wizarduniverse.com and The Wizard World Tour, which kicks off March 16 in Los Angeles.

In making the announcement Wizard Entertainment President and COO Fred Pierce said, “We are thrilled that Scott is returning to the Wizard family and extremely confident he is the right person for the job. His experience, knowledge and expertise make him an invaluable asset as we continue to build the circulation and awareness of the Wizard brand.”

Gramling’s primary goal will be to continue building on the success of Wizard with eyes on growing the readership across all medium and seeking to gain more of a market share in the pop culture category.

“It goes without saying that the Wizard brand is remarkably strong and has a great track record. I’m a longtime admirer of the company and am very excited to be returning to the family,” said Gramling.

Gramling returns to Wizard after 12 years, where he began as an associate editor. Since 2000 he served as Sections Editor, Deputy Editor and Editor-In-Chief at FHM, where he was also a frequent contributor to the magazine, conducting interviews with celebrity notables including Anna Kournikova, Shaquille O’Neal and Ozzy Osbourne. Previously, he was the Associate Editor of Sports Illustrated For Kids’ book division.