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	<title>Comments on: Marvel Month-to-Month Sales &#8212; December 2006</title>
	<atom:link href="http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/</link>
	<description>The News Blog of Comics Culture</description>
	<lastBuildDate>Sat, 11 Feb 2012 23:28:06 +0000</lastBuildDate>
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		<title>By: Glenn Simpson</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11790</link>
		<dc:creator>Glenn Simpson</dc:creator>
		<pubDate>Mon, 29 Jan 2007 22:24:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11790</guid>
		<description>Regarding newuniversal -

Maybe it&#039;s just me, but I am not buying it for the authors. I would buy any &quot;new interpretation of the New Universe&quot;, based on my nostalgic interest in the New Universe.

I suppose that&#039;s not the same as being interested in the characters - or is it?</description>
		<content:encoded><![CDATA[<p>Regarding newuniversal -</p>
<p>Maybe it&#8217;s just me, but I am not buying it for the authors. I would buy any &#8220;new interpretation of the New Universe&#8221;, based on my nostalgic interest in the New Universe.</p>
<p>I suppose that&#8217;s not the same as being interested in the characters &#8211; or is it?</p>
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		<title>By: cookylamoo</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11789</link>
		<dc:creator>cookylamoo</dc:creator>
		<pubDate>Mon, 29 Jan 2007 19:39:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11789</guid>
		<description>I remember Ed Brubaker one posting &quot;I don&#039;t pay any attention to sales reports&quot;  I guess times have changed.</description>
		<content:encoded><![CDATA[<p>I remember Ed Brubaker one posting &#8220;I don&#8217;t pay any attention to sales reports&#8221;  I guess times have changed.</p>
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		<title>By: Fred</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11788</link>
		<dc:creator>Fred</dc:creator>
		<pubDate>Sat, 27 Jan 2007 18:31:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11788</guid>
		<description>When I checked out this blog, I&#039;ve begun to suspect the Paul O&#039;Brien doing the sales commentary is the same one who dissed the Black Panther/Storm wedding at Ninth Art:

 http://ninthart.com/display.php?article=1158

If so, I&#039;d take his predictions about sales trends for Black Panther-and other series-with a grain of salt.  After all, this is what he said about how BP would fare last summer:

&quot;Now, true enough, the book&#039;s still doing an awful lot better than the previous BLACK PANTHER series by Christopher Priest. During its last couple of years, that title consistently sold around 19,000 copies. Hudlin is indisputably doing better. But the problem is that he&#039;s still shedding around 2,000 readers with every issue. At that rate, he&#039;ll be down at Priest&#039;s sales levels by the summer.&quot;

Yet, a quick look at the sales O&#039;Brien posted above indicate that even the non-crossover issues of Hudlin&#039;s BP never dropped to the 19,000 mark.  So, it&#039;s no shock that the crossover issues would sell even better with the Wedding Issue (No. 18) being the top selling installment of the series.

This leads me to wonder if there is a little bit of bitterness on O&#039;Brien&#039;s part.  It&#039;s well known that O&#039;Brien would prefer Priest on the book, but the sad truth is the acclaimed writer&#039;s run simply didn&#039;t sell well.  There are a number of theories for this, including that Priest&#039;s run did not get enough promotion from Marvel via means like a long rumored crossover with the X-Men.

Suddenly, Hudlin&#039;s Panther crossing over with the X-Men (&quot;Wild Kingdom&quot;) no longer seems so &quot;gimmicky&quot; or &quot;crass.&quot;

To further complicate things, we honestly have no idea how Black Panther&#039;s sales will be affected by the character joining the cast of Fantastic Four.  Sales could go back down, jump up the charts, or remain stable.   The bottom line is that O&#039;Brien doesn&#039;t bring the possibility that Black Panther &quot;crashing&quot; is not a sure thing.

I understand that O&#039;Brien is biased, but could he please acknowledge this upfront instead of pretending that he&#039;s being totally object about Hudlin&#039;s Black Panther?</description>
		<content:encoded><![CDATA[<p>When I checked out this blog, I&#8217;ve begun to suspect the Paul O&#8217;Brien doing the sales commentary is the same one who dissed the Black Panther/Storm wedding at Ninth Art:</p>
<p> <a href="http://ninthart.com/display.php?article=1158" rel="nofollow">http://ninthart.com/display.php?article=1158</a></p>
<p>If so, I&#8217;d take his predictions about sales trends for Black Panther-and other series-with a grain of salt.  After all, this is what he said about how BP would fare last summer:</p>
<p>&#8220;Now, true enough, the book&#8217;s still doing an awful lot better than the previous BLACK PANTHER series by Christopher Priest. During its last couple of years, that title consistently sold around 19,000 copies. Hudlin is indisputably doing better. But the problem is that he&#8217;s still shedding around 2,000 readers with every issue. At that rate, he&#8217;ll be down at Priest&#8217;s sales levels by the summer.&#8221;</p>
<p>Yet, a quick look at the sales O&#8217;Brien posted above indicate that even the non-crossover issues of Hudlin&#8217;s BP never dropped to the 19,000 mark.  So, it&#8217;s no shock that the crossover issues would sell even better with the Wedding Issue (No. 18) being the top selling installment of the series.</p>
<p>This leads me to wonder if there is a little bit of bitterness on O&#8217;Brien&#8217;s part.  It&#8217;s well known that O&#8217;Brien would prefer Priest on the book, but the sad truth is the acclaimed writer&#8217;s run simply didn&#8217;t sell well.  There are a number of theories for this, including that Priest&#8217;s run did not get enough promotion from Marvel via means like a long rumored crossover with the X-Men.</p>
<p>Suddenly, Hudlin&#8217;s Panther crossing over with the X-Men (&#8220;Wild Kingdom&#8221;) no longer seems so &#8220;gimmicky&#8221; or &#8220;crass.&#8221;</p>
<p>To further complicate things, we honestly have no idea how Black Panther&#8217;s sales will be affected by the character joining the cast of Fantastic Four.  Sales could go back down, jump up the charts, or remain stable.   The bottom line is that O&#8217;Brien doesn&#8217;t bring the possibility that Black Panther &#8220;crashing&#8221; is not a sure thing.</p>
<p>I understand that O&#8217;Brien is biased, but could he please acknowledge this upfront instead of pretending that he&#8217;s being totally object about Hudlin&#8217;s Black Panther?</p>
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		<title>By: ComicList: New and Upcoming Releases Lists</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11787</link>
		<dc:creator>ComicList: New and Upcoming Releases Lists</dc:creator>
		<pubDate>Sat, 27 Jan 2007 03:42:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11787</guid>
		<description>&lt;strong&gt;MARVEL: Month-to-Month Sales for December 2006...&lt;/strong&gt;

Paul O&#039;Brien writes CIVIL WAR is still going, but with the core title running late (because you demanded it), and many of the crossover arcs having finished, its started to relinquish its grip on Marvels line. But December still saw three CIVIL WA...</description>
		<content:encoded><![CDATA[<p><strong>MARVEL: Month-to-Month Sales for December 2006&#8230;</strong></p>
<p>Paul O&#8217;Brien writes CIVIL WAR is still going, but with the core title running late (because you demanded it), and many of the crossover arcs having finished, its started to relinquish its grip on Marvels line. But December still saw three CIVIL WA&#8230;</p>
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		<title>By: Somebody</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11786</link>
		<dc:creator>Somebody</dc:creator>
		<pubDate>Thu, 25 Jan 2007 17:24:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11786</guid>
		<description>Well, the specifics matter to you more than us, because the difference to you between 17.5k and 21k is a material (cash) difference to you, ¥€$? :)</description>
		<content:encoded><![CDATA[<p>Well, the specifics matter to you more than us, because the difference to you between 17.5k and 21k is a material (cash) difference to you, ¥€$? :)</p>
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		<title>By: Ed Brubaker</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11785</link>
		<dc:creator>Ed Brubaker</dc:creator>
		<pubDate>Thu, 25 Jan 2007 17:15:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11785</guid>
		<description>I think Criminal probably gets more UK sales than the average Marvel book, I would guess, because of the Sean Phillips factor.

But yeah, sales on the comic do matter, Diana, because this is more like an Image book, and if the comic itself doesn&#039;t sell, we can&#039;t keep doing it to get to those future trades. As of right now, we&#039;re moving enough to continue, but I&#039;d be a lot more relaxed about it if we sold a few K more each issue. ;) But I&#039;m optimistic, because we&#039;re already doing a lot better than I predicted we would.</description>
		<content:encoded><![CDATA[<p>I think Criminal probably gets more UK sales than the average Marvel book, I would guess, because of the Sean Phillips factor.</p>
<p>But yeah, sales on the comic do matter, Diana, because this is more like an Image book, and if the comic itself doesn&#8217;t sell, we can&#8217;t keep doing it to get to those future trades. As of right now, we&#8217;re moving enough to continue, but I&#8217;d be a lot more relaxed about it if we sold a few K more each issue. ;) But I&#8217;m optimistic, because we&#8217;re already doing a lot better than I predicted we would.</p>
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		<title>By: Angelophile</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11784</link>
		<dc:creator>Angelophile</dc:creator>
		<pubDate>Thu, 25 Jan 2007 15:45:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11784</guid>
		<description>It&#039;s a valid point, allthough I doubt many of us would have been able to name &quot;that guy who came up with the O.C. or something&quot; 18 months or so ago either. The book&#039;s been publicised as having one of the writers of Doctor Who on it, which is probably only a big draw to UK readers anyway, -whoever- that particular writer was. It&#039;s not going to make a significant impact on US sales.

I think in the UK it&#039;s the phrase &quot;one of the writers of Doctor Who&quot; that has the appeal. Not especially which one. Maybe Gattis or Davies would have picked up more readers, but I doubt it. I don&#039;t think people care about the specifics much either.

I was only curious as my local comic shop said they&#039;d got an average number of copies in (for a miniseries) and sold out and were reordering, which would seem to suggest that maybe it&#039;s selling better to Brits who &quot;get it&quot;.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a valid point, allthough I doubt many of us would have been able to name &#8220;that guy who came up with the O.C. or something&#8221; 18 months or so ago either. The book&#8217;s been publicised as having one of the writers of Doctor Who on it, which is probably only a big draw to UK readers anyway, -whoever- that particular writer was. It&#8217;s not going to make a significant impact on US sales.</p>
<p>I think in the UK it&#8217;s the phrase &#8220;one of the writers of Doctor Who&#8221; that has the appeal. Not especially which one. Maybe Gattis or Davies would have picked up more readers, but I doubt it. I don&#8217;t think people care about the specifics much either.</p>
<p>I was only curious as my local comic shop said they&#8217;d got an average number of copies in (for a miniseries) and sold out and were reordering, which would seem to suggest that maybe it&#8217;s selling better to Brits who &#8220;get it&#8221;.</p>
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		<title>By: Paul O'Brien</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11783</link>
		<dc:creator>Paul O'Brien</dc:creator>
		<pubDate>Thu, 25 Jan 2007 11:23:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11783</guid>
		<description>Yes, if ICV2&#039;s estimates were just wildly random and erratic, then you wouldn&#039;t see the sort of consistency we get on books like PUNISHER and (leaving aside this month&#039;s glitch) EXILES, or the solid, consistent trends that we get on so many other books.  We can pretty much be confident that the long-term trends are accurate, and to my mind, the long-term trends are the interesting bit.

And, of course, it&#039;s always the case that some books will do an unusually large proportion of their sales in trade paperback format, especially non-superhero titles.

Returning to the topic of Paul Cornell: Yes, I realise that he&#039;s written for the current TV show, but I honestly don&#039;t think that&#039;s increased awareness of him outside the Dr Who fandom.  The public don&#039;t pay much attention to the writer credits of individual episodes, and they&#039;re unlikely to remember the name of anyone but the most high-profile and frequent writers.  If you asked the average viewer to name a Dr Who writer, he&#039;d probably only be able to come up with Russell T Davies - the head writer and the public face of the production team.  At a push, he might remember Mark Gatiss, who&#039;s already well known from League of Gentlemen.  But Paul Cornell, I&#039;d say, is somebody who&#039;s only likely to be well known among Dr Who fandom.</description>
		<content:encoded><![CDATA[<p>Yes, if ICV2&#8217;s estimates were just wildly random and erratic, then you wouldn&#8217;t see the sort of consistency we get on books like PUNISHER and (leaving aside this month&#8217;s glitch) EXILES, or the solid, consistent trends that we get on so many other books.  We can pretty much be confident that the long-term trends are accurate, and to my mind, the long-term trends are the interesting bit.</p>
<p>And, of course, it&#8217;s always the case that some books will do an unusually large proportion of their sales in trade paperback format, especially non-superhero titles.</p>
<p>Returning to the topic of Paul Cornell: Yes, I realise that he&#8217;s written for the current TV show, but I honestly don&#8217;t think that&#8217;s increased awareness of him outside the Dr Who fandom.  The public don&#8217;t pay much attention to the writer credits of individual episodes, and they&#8217;re unlikely to remember the name of anyone but the most high-profile and frequent writers.  If you asked the average viewer to name a Dr Who writer, he&#8217;d probably only be able to come up with Russell T Davies &#8211; the head writer and the public face of the production team.  At a push, he might remember Mark Gatiss, who&#8217;s already well known from League of Gentlemen.  But Paul Cornell, I&#8217;d say, is somebody who&#8217;s only likely to be well known among Dr Who fandom.</p>
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		<title>By: The Beat</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11782</link>
		<dc:creator>The Beat</dc:creator>
		<pubDate>Thu, 25 Jan 2007 06:16:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11782</guid>
		<description>Ed, thanks for posting the actual numbers. They are very healthy for a creator owned book, and the drop is not bad by current standards.

I hope intelligent readers (i.e. Beat readers) understand that these numbers are consistently low by about this factor. As Paul points out the trends are accurate, and I think that&#039;s why they are valuable to post..</description>
		<content:encoded><![CDATA[<p>Ed, thanks for posting the actual numbers. They are very healthy for a creator owned book, and the drop is not bad by current standards.</p>
<p>I hope intelligent readers (i.e. Beat readers) understand that these numbers are consistently low by about this factor. As Paul points out the trends are accurate, and I think that&#8217;s why they are valuable to post..</p>
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		<title>By: Stealthwise</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11781</link>
		<dc:creator>Stealthwise</dc:creator>
		<pubDate>Thu, 25 Jan 2007 06:12:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11781</guid>
		<description>Diana Kingston-Gabai Says:
01/24/07 at 10:22 pm
Given that it’s an ICON book, though, are sales figures really relevant to the continuation of “Criminal”? I’d hate for such a great book to go under just because of the usual market stupidity…

--------------------------------------------

God I hope so, because Criminal is the best new book that&#039;s coming out every month.</description>
		<content:encoded><![CDATA[<p>Diana Kingston-Gabai Says:<br />
01/24/07 at 10:22 pm<br />
Given that it’s an ICON book, though, are sales figures really relevant to the continuation of “Criminal”? I’d hate for such a great book to go under just because of the usual market stupidity…</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>God I hope so, because Criminal is the best new book that&#8217;s coming out every month.</p>
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		<title>By: Alan Coil</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11780</link>
		<dc:creator>Alan Coil</dc:creator>
		<pubDate>Thu, 25 Jan 2007 03:16:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11780</guid>
		<description>Banderas said:

&quot;Concerning the recent Max minis like Zombies and SoS as well as the Pete Wisdom mini I’d would like to mention the price of $3.99 for a single issue.

As they still stay at 32 pages I was suprised by the price increase when they were solicited.&quot;

A few years ago, the Max line was priced at $2.99 while the regular books were still at $2.25 and $2.50. Thus there is precedent for pricing the Max books higher.

Unfortunately, the regular books soon followed to that price.</description>
		<content:encoded><![CDATA[<p>Banderas said:</p>
<p>&#8220;Concerning the recent Max minis like Zombies and SoS as well as the Pete Wisdom mini I’d would like to mention the price of $3.99 for a single issue.</p>
<p>As they still stay at 32 pages I was suprised by the price increase when they were solicited.&#8221;</p>
<p>A few years ago, the Max line was priced at $2.99 while the regular books were still at $2.25 and $2.50. Thus there is precedent for pricing the Max books higher.</p>
<p>Unfortunately, the regular books soon followed to that price.</p>
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		<title>By: Alan Coil</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11779</link>
		<dc:creator>Alan Coil</dc:creator>
		<pubDate>Thu, 25 Jan 2007 03:10:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11779</guid>
		<description>Reply to Ed Brubaker---

I&#039;m not arguing the numbers you posted, but they just don&#039;t show the true sales of the book. Those won&#039;t be known until several months after the trade is available, because so many people these days want the collected editions.

The sales on #3 are 21,000 so far and, hopefully, they are but a drop in the bucket compared to the final sales.
-----
These charts are valuable in comparing month-to-month and year-to-year sales. Trends are important.</description>
		<content:encoded><![CDATA[<p>Reply to Ed Brubaker&#8212;</p>
<p>I&#8217;m not arguing the numbers you posted, but they just don&#8217;t show the true sales of the book. Those won&#8217;t be known until several months after the trade is available, because so many people these days want the collected editions.</p>
<p>The sales on #3 are 21,000 so far and, hopefully, they are but a drop in the bucket compared to the final sales.<br />
&#8212;&#8211;<br />
These charts are valuable in comparing month-to-month and year-to-year sales. Trends are important.</p>
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		<title>By: Diana Kingston-Gabai</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11778</link>
		<dc:creator>Diana Kingston-Gabai</dc:creator>
		<pubDate>Thu, 25 Jan 2007 02:22:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11778</guid>
		<description>Given that it&#039;s an ICON book, though, are sales figures really relevant to the continuation of &quot;Criminal&quot;? I&#039;d hate for such a great book to go under just because of the usual market stupidity...</description>
		<content:encoded><![CDATA[<p>Given that it&#8217;s an ICON book, though, are sales figures really relevant to the continuation of &#8220;Criminal&#8221;? I&#8217;d hate for such a great book to go under just because of the usual market stupidity&#8230;</p>
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		<title>By: Ed Brubaker</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11777</link>
		<dc:creator>Ed Brubaker</dc:creator>
		<pubDate>Thu, 25 Jan 2007 00:31:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11777</guid>
		<description>Sure, but there&#039;s a big difference between being at 17K on your third issue of a new creator-owned book and being at 21K. One looks bad, the other not so much.</description>
		<content:encoded><![CDATA[<p>Sure, but there&#8217;s a big difference between being at 17K on your third issue of a new creator-owned book and being at 21K. One looks bad, the other not so much.</p>
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		<title>By: Paul O'Brien</title>
		<link>http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11776</link>
		<dc:creator>Paul O'Brien</dc:creator>
		<pubDate>Wed, 24 Jan 2007 23:20:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.comicsbeat.com/2007/01/23/marvel-month-to-month-sales-november-2006/#comment-11776</guid>
		<description>As others have already pointed out, there ARE sales that aren&#039;t included in this chart, and therefore you&#039;d expect the true number to be higher than the ones we see here.  The most significant are sales to the UK which, according to ICV2, can account for between 3 and 20% of sales, depending on the book.  In any event, even if ICV2 *are* underestimating the sales (and CBGXtra tend to come up with almost exactly the same numbers), they&#039;re clearly underestimating it consistently every month, which means the trends are still valid.  And the trends are the important bit.</description>
		<content:encoded><![CDATA[<p>As others have already pointed out, there ARE sales that aren&#8217;t included in this chart, and therefore you&#8217;d expect the true number to be higher than the ones we see here.  The most significant are sales to the UK which, according to ICV2, can account for between 3 and 20% of sales, depending on the book.  In any event, even if ICV2 *are* underestimating the sales (and CBGXtra tend to come up with almost exactly the same numbers), they&#8217;re clearly underestimating it consistently every month, which means the trends are still valid.  And the trends are the important bit.</p>
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